Lean & Mean.
At first glance, this lettering seems short, sweet, in and out, one and done (and any other slick phrase you can think of.) OK, it wasn't. Careful attention was given to the spacing and 'folding' of each line against the other—all while, rapidly writing each word with a Sharpie® fine point marker. BTW Sharpie, if you ever want to consider corporate sponsorship, I'm your guy.

As with all other lettering projects for clients, the choice lettering pieces were photographed and scanned, digitized and delivered for review.